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home New & Events BKT - GRATEFUL LETTER TO CUSTOMERS
In order to strengthen BKT Brand Tyres in Vietnamese Market, Thang Long JSC. and Balkrisna Tyres Pvt. Ltd are making effort to improve mutually benefit cooperation.
Dear Mrs. Diep,
Trust this message finds you in best of your health and happiness.
Taking the cue from the Indian e conomy, BKT is on a stable ground and marching on the growth path, with consistent strive to p ush the boundaries.
With an objective of 35% y.o.y. growth and achieving the same (on average basis) for the past decade, BKT is continuing this momentum in the new decade as well. I am pleased to share with you, that for the calendar year 2011, despite the finite available resources and various capacity constraints, BKT has achieved its target in terms of production, with an increase of 20% output in tonnage. This demonstrates our strong determination to fulfill the growing demand for our products from world over. I a m also pleased to inform you that continuing with the sales growth trend; we shall be closing this financial year 2011-12 (April-March), with growth of over 40% in value terms. This offers us renewed enthusiasm to invest more and m ore into our R&D initiatives, Product development and Brand building. This also establishes the fact that, BKT is very well positioned to help its b usiness partners achieve their market specific objectives.
2011 has been an exciting & a ctivity filled year for us, with many develop ments at various fronts. I would like to share some major highlights with you:
1) BKT received “Highest Export Award” from CAPEXIL (Chemical and Allied Products Export Promotion Council).
2) BKT received “Best All Round Performance Award” from AIRIA ( All India Rubber Industries Association).
3) As a trend for last few years, our Bhiwadi plant again received the “National Energy Conservation Award” from Ministry of Power, Government of India.
4) Launch of new BKT bran d identity & logo at one of the biggest Agric ultural show, the SIMA Show in France (Fe bruary). This was coupled with a press conference attended by elitemedia from all over the world.
5) New BKT Mould plant was inaugurated in October at a new location in Dombivali, near Mumbai. We have almost doubled the capacity to produce high quality moulds, offering better finish, with the help of state-of-the-art machines. This would be of great importance for the rolling our tyres from the new Bhuj plant, sin ce timely mould availability is a major step in this process.
6) While most of the majo r machinery for the new tyre plant at Bhuj is already into the commissioning mode, I am pleased to inform you that a part of the p lant has already started with Tube production from December onwards. Full range of tubes going to be available for various off- highways tires.
As shared with you in the past years, the vision of BKT is to become a glob al leader in Off- Highway Tyre Solutions with a 10% market share. I am happy to inform you that, with the current growth momentum experienced at our end, thanks to your continuous support, we are targeting to pre-pone the achiev ement of this vision from originally 2015, to 2014!
Aligning ourselves with the revised target, for the year 2012, we have initiated an aggressive growth plan. The production is targeted to increase by 32%. This would be achieved by upgraded capacities in the existing 3 plants as well as partial contribution from the Bhuj plant (New plant). We are targeting t hat in 2nd half of this year, Bhuj plant would c ontribute around 20% of the total production for 2012. With the relentless work done by our project team, we are targeting to pre-pone commercial production of Bhuj plant by at least a quarter. Once completely commissioned, this nnew plant shall almost double the capacity at B KT.
Working constantly on our philo sophy of togetherness, we have also devised a unique training program. This programme aims at reaching out to the different levels & pockets of audience associated with BKT brand and to impart them need based training module s. Our teams are already in touch with your organization and we expect full participation as well as cooperation from your side for this mutually beneficial effort.
We have always believed in an inclusive growth, which has been proven in the form of customer relationships, we have nurtured since the start of our operations. This philosophy has been deep rooted in our culture. Whether it’s the personal development of our employees, the well being of our suppliers or the growth growth of our customers, we always strive for continuous enhancement in all these endeavors. The sum total of this philosophy is reflected in our new brand identity, which now highlights “Growing Together”, being our mantra for continuous growth.
We would like to thank you for the trust and cooperation extended to us in previous years and we are certain that your further renewed support will contribute in collectively acheiving the desired results in near future.
With assurance of our fullest support & Co-operation, wishing you a successful year ahead,
With warm regards,